Everyone keeps saying that the demand for digital marketers is constantly rising in the market. But a lot goes on behind the scenes. By this, we mean that as a marketer, a number of digital marketing skills will be expected of you.
People many times forget that the biggest resource that companies have is the people themselves. Not just the customers, but the ones working behind the scenes to make all the marketing strategies work. However, they’re the ones who can change everything.
In today’s fast-paced world, a digital marketer is expected to don a lot of hats. So for all those wondering what these hats or digital marketing skills are, we have put together the top ten skills that companies look for.
Top 10 Digital Marketing Skills
Given below are the primary digital marketing skills required in 2021 that need to be on your checklist:
1. Data Analytics
As a marketer, one of the most in-demand digital marketing skills is being able to figure out how exactly your strategies are working out. As in, how they’re being received by the customers and if there are any chinks that need to be worked on.
Therefore, you’ll need to have a good knowledge of tools such as Google Analytics, Marketo, Ahrefs, and so on.
2. Copywriting and Editing
Content is still king in 2021 and hence, among the top digital marketing skills. With quality content, there is no marketing, be it visual or text. Having good writing skills is one of the base skills that form the foundation of a marketing professional.
Be it advertisements, landing pages, website content, blogs, or even a social media caption, each requires good writing abilities.
3. Channel Planning
Another one among the digital marketing skills for 2021 that is being highly demanded is channel planning. This is because digital platforms such as the various social media platforms as well as others have grown massively owing to the pandemic the past year.
In order to be more effective and persuasive, marketers now have to focus more closely on each platform so as to optimize their individual potentials. Further, they need to prepare content for the new platforms as well that keep cropping up (like Clubhouse).
Sound content marketing knowledge is, therefore, vital.
A good digital marketer knows his or her way around the SEO maze and has a working knowledge of as many algorithm variables as possible. Right from cybersecurity, cookie handling to web design, and social media optimization.
SEO has always been one of the most effective digital marketing channels that has proven to transform businesses and is something that makes it a necessary skill for all marketing professionals.
5. Email Marketing
Emails are not only a great way to get your word across to countless people, but the fact that over 34% of people worldwide use email is what makes it a remarkable concept for marketing and vital for digital marketers.
It is also a great tool because emails are highly versatile and can be customized according to the demographic they’ll be catering to or according to the demands of the business.
6. Conversion Rate Optimization
This phrase is important for all the marketers who understand that just traffic alone isn’t enough. More than just a lot of possibilities, that traffic represents, it is more important to have good leads that have potential.
Source: ACRO Global
These are quality leads that make a difference. So a good marketer should be able to study and be a CRO expert so that they can focus on the company’s objectives and make sure that the marketing strategies are working towards that.
7. Video Marketing
How much of an impact video content has on people can be summed up by just one word – Reels. We all know just how addictive they can be and even vlogging, and other types of video content, for that matter.
Now, video marketing is just using this fact and using it to generate consumer interest and get more sales. It has been observed that 80% of people are more likely to buy a particular product after watching a good and convincing video.
8. AI and Machine Learning
Smart digital marketers know how to incorporate advanced technologies such as AI and machine learning. Another great addition to the list of digital marketing skills because with the use of AI, so many more possibilities open up in marketing.
With the help of such technologies, several tedious, random errands that need to be carried out, and such tasks, can be easily completed. It doesn’t just make the marketing tasks more efficient but saves a lot of time in the process as well.
9. Voice Search centric thinking
Do you know that around 500 million users actively use Google Assistant? Such is the importance of voice-enabled applications. Making use of this fact and using it in marketing strategies is another valuable addition to the list of digital marketing skills.
As voice-enabled apps are quickly gaining momentum and being used more every day, marketers need to know how to use them to interact with their potential customers.
Usage of voice search and virtual assistants is on the rise globally, hence, the rising demand for marketers who can build an effective voice strategy.
When building a company or creating awareness about a particular business, establishing it and working on developing a brand is vital. This is because it gives the company a recognizable personality.
If consumers can feel that they have some sort of a connection with a brand and they can therefore, identify with it, they naturally tend to trust it and buy products or services from it. Branding has thus become an integral part of the required digital marketing skills.
Becoming a digital marketer is relatively simpler than most of the other professionals out there but that doesn’t mean that it’s easier. You need to put in the hours and develop these digital marketing skills and ensure that you put in your all. Give it your all and work on developing all the skills given above.