In the initial stages of your decision-making process or even after you decide that you want to do digital marketing, your mind must be abuzz with questions. Well, you don’t need to worry anymore! We have put together a list of the 100 most commonly asked questions about a digital marketing course.
So dive right in and get all the answers that you’ve been searching for. After all, we did all this research so that you won’t have to.
General Questions About Doing a Digital Marketing Course
Q1. How do I learn digital marketing?
You learn by doing after getting trained by the best digital marketing trainers at Digital Ready. There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas is vital.
From Search Engine Optimisation (SEO) and social media to email marketing, it is essential if you are to understand how different disciplines work together to drive success.
Q2. Is it worth taking a course in digital marketing?
The simple answer is a resounding yes. This field has so much to offer not only to the businesses, but also to the aspirants who wish to make a great career. It is an interesting field.
You get to live in a fast-paced world where you’ll be met with exciting challenges every day but if you have your fundamentals clear, it will be a fun ride. By choosing digital marketing, you’re essentially bidding goodbye to the monotony of a regular 9 to 5 job.
Q3. How do I start a career in digital marketing?
There are a number of ways in which you can do this. While the aim is to get a job in the field, there are a few steps involved in this process:
Create your own website
Choose one digital marketing channel to focus on
Learn more about your chosen digital marketing channel
Do a course in digital marketing
Execute on what you’re learning
Familiarize yourself with free digital marketing tools
Q4. What are the career options in digital marketing?
A few popular career options in digital marketing:
1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC)
3. Social Media Marketing (SMM)
4. Search Engine Marketing (SEM)
5. Web Developer and Web Designer
6. Content Writer
7. Digital Agency Account Manager
Q5. What is the best digital marketing course online?
What sets Digital Ready apart from the other institutes and hence makes its marketing course one of the best is because of our knowledge delivery method. Our expert trainers have mentored many students and gave fulfilling careers to all of them.
Another difference we see is – the way we have structured the course with all required content, videos, templates, checklists, assignments, and live experience.
Q6. Do I need a digital marketing course certificate to start a career in digital marketing?
While this is not a necessity to start a career in digital marketing, it is always better to be a certified digital marketer before starting a career because it lends credibility to your skills and amps up your CV by several levels.
Q7. How do I select a digital marketing course?
Digital marketing courses allow individuals to choose from a wide range of specializations. Therefore, before enrolling in a digital marketing course, candidates must identify their career objectives.
Once they have identified their career pathway, it will be easier for them to choose a particular course to pursue.
Q8. Who can do a digital marketing course?
Anyone interested in learning the digital marketing concepts can study digital marketing. To be specific, given below is a list of people who can pursue the course:
Undergraduates, graduates, job and career seekers
MBA marketing and marketing heads
Media advertising professionals
Entrepreneurs and CEOs
Business development managers
Freelancers, bloggers, and web designers
Small, medium, and large business owners
Q9. How long is the course of digital marketing?
There are several different courses that have varying duration based on how extensive it is. For more details, please check this course page.
Q10. Which is better, studying a digital marketing course or joining a company as a digital marketing trainee?
You can go for either one but if you get trained from a proper institute first, you get to slowly build your confidence up and practice your skills without the added tension of making mistakes or harming the reputation, or compromising the content quality for a company.
Q11. Is doing a digital marketing course online worth it?
If you’re doing it from a good institute that imparts quality education, it is worth your time. At Digital Ready, with over 6 years of experience and more than 4,000 happy students, we like to believe that we might be of great help to you in this department.
Q12. What’s everything that falls under the digital marketing course?
A certified digital marketing course includes everything you need to make a career in digital marketing. It is your one-stop shop for acing digital marketing skills with free courses on everything from search to SEO to social media, to help you grow your online business or digital marketing career.
Q13. What are the best courses to learn digital marketing in 2021?
According to us, some of the best digital marketing courses available online currently are:
1. The Complete Digital Marketing Course (Udemy)
2. Fundamentals of Digital Marketing (Google)
Q14. Do you need to learn coding to become a digital marketer?
Digital advertisers do not need any programming abilities or coding background upfront to begin their career in Digital Marketing. Even though digital marketing professionals with programming learning are important resources for their company, it’s not a must skill for marketers.
Q15. What are the job opportunities after learning digital marketing?
Some popular job opportunities that you can pursue once you become a digital marketer are:
Digital Marketing Manager
Social Media Manager
Online Content Developer
Business Analytics Specialist
Search Engine Optimisation Specialist
Mobile Marketing Specialist
Q16. Can I become a YouTuber after learning digital marketing?
Yes, since it is a social media platform that is the second largest search engine, how to handle it and use it to grow your reach and build your band is taught in a digital marketing course.
Q17. Can entrepreneurs learn digital marketing?
If you are willing to put in the time and effort, anyone can become a digital marketer. And a pretty good one at that, if you choose to study the course from Digital Ready.
Q18. I have a gap in my career? Can I learn digital marketing?
One of the best things about this field is that there are no rules. You could be from whatever background, have a gap in your career, or just be starting out, anyone can learn digital marketer and become a marketer.
Q19. Can a science graduate learn digital marketing?
As we’ve explained in the previous answer, anyone, from whichever stream, can do digital marketing. Further, As a computer science graduate, you would be having web designing skills.
SEO is a digital marketing domain that helps you to optimize your website so that it ranks on google. So, one can even learn digital marketing along with a computer science job to get better at it.
Q20. Which modules are a part of the Digital Ready curriculum?
According to us, to become a successful Digital Marketer, you need to acquire the below skills and master them. This is why our modules have been created keeping.these in mind:
- Digital Marketing Process
- Branding & Digital Presence Creation
- Digital Content Strategy & Production
- Organic Traffic Generation (SEO)
- Content Distribution
- Lead Generation & Marketing Automation
- Digital Advertising
- Social Media Marketing
- Web Analytics
- AI in Digital Marketing
- Freelancing in Digital Marketing
- Build Your Personal Brand Online
- Monetization Using Google Adsense & Facebook
- Starting, Growing & Monetizing a Youtube Channel
- Starting and Growing an Online Business
- Starting and Managing a Digital Marketing Agency
Q21. What certificates do we get after doing the digital marketing course?
When it comes to certifications, if you do study from Digital Ready, the following certification will be a part of the package:
4. Digital Ready
Q22. What Qualification is required to join Digital Marketing Course?
At Digital Ready, we admit fresh graduates, experienced professionals, entrepreneurs, and anyone who wants to explore something new and exciting.
Q23. What are different career specialization courses in Digital Marketing?
Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:
Web Designing and Web Development
Social Media Marketing
Content Curation and Content Management
Editing and Copywriting
SEO (Search Engine Optimisation)
SEM (Search Engine Marketing)
Interactive Technology (such as Machine Learning, Artificial Intelligence, etc)
While you naturally don’t have to be an expert in all of these, for a successful career in digital marketing, it is advisable to get training or specialization in two to three of the above mentioned areas.
Q24. At which designation can I see myself after completing the digital marketing course?
Digital Marketing has different career specialization courses. Every course has its unique features.
Your designation will depend on the type of course you have opted for. Like SEO Optimizer or Social Media Marketer or PPC Expert etc.
Q25. I have experience in traditional marketing, can I shift my career to digital marketing?
It might be even easier for you than others from different streams as you’ll already have a good grasp of the fundamentals of marketing. By completing a course, you’ll just be learning how to apply them to the online form of marketing.
Q26. Is a digital marketing course available for flexible timings?
Yes. At Digital Ready, we make sure that the convenience of the students is taken into consideration, which is why we have week-day as well as weekend batches. You can choose whichever days suit you the best.
Q27. How does a business benefit from digital marketing?
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalized marketing.
Q28. In which industry can we work in after doing a digital marketing Course?
Some industries that have seen massive growth with the help of digital marketing have been given below:
Training and Education
Q29. Is the curriculum at Digital Ready up to date with the latest trends?
Digital Ready, as the name suggests, ensures that each student who completes our course is given access and taught the latest trends and updates in the digital marketing industry.
So our students will be learning on live projects in every module.
Q30. What will happen if I miss some classes?
You can easily talk to your instructors and ask for some remedial classes.
Questions on Various Digital Marketing Channels and Their Usage
Q31. What is digital marketing and types of digital marketing?
Every digital means by which one tries to lessen the distance between consumer and product/service comes under digital marketing. The digital space is infinite and to establish a presence there is not an easy task, this is where digital marketing comes in.
Digital marketing can be broadly broken into 7 main categories including Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, and Marketing Analytics.
Q32. What is Affiliate Marketing?
Can you imagine getting paid to promote something you actually believe in? That is the essence of affiliate marketing. It is the process through which one can earn by getting a commission by effectively marketing the product of other people or companies. Commission is earned on every successful sale made by you.
Q33. What is Email Marketing and its examples?
Email marketing is the strategic sending of emails to prospective clients or even existing ones so as to spread the word in a way that best helps one’s business. The emails are composed keeping in mind the preferences of their customers as well as the products/services that they have in store for them.
Examples of types of emails:
Abandoned Cart Emails
Q34. What is inbound and outbound marketing?
Outbound marketing also referred to as “interruption” or “push” marketing, uses tactics that get a message to a large number of people in an effort to make a sale.
While outbound marketing pushes messages to a wide audience, inbound marketing is “magnetic.”
Q35. What is Social media marketing (SMM)?
Social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Q36. What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) is a digital marketing strategy that is used to increase the visibility of a website or page in search engine results pages (also referred to as SERPS).
Q37. What is SEO and different types of SEO?
SEO stands for Search Engine Optimization and refers to the process through which one can improve the quality as well as quantity of the traffic any website is getting. It works on driving more organic traffic for your website and helps you in ranking higher on Google’s search results pages.
There are four primary types of SEO: On-page, off-page, technical, and local SEO.
Q38. What is the difference between SEO & SEM?
The primary difference between the two is SEO is an organic search strategy while SEM is a paid search strategy.
Q39. What is the On-page and Off-page SEO process?
On-page SEO works on optimizing various elements present on your webpage to get better search engine rankings. Meanwhile, off-page SEO works on getting more backlinks for your page from other websites.
Q40. Difference between off-page and on-page SEO?
On-page SEO refers to how search engines rank your website based on content and on-page elements. Off-page SEO is the process of generating backlinks to increase the popularity and improve the visibility of your website.
If you want to succeed with search engine optimization SEO, it’s important to know and understand the difference between on-page SEO and off-page SEO and how to apply them.
Q41. What is content marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
Q42. What comes under content marketing?
Content such as blogs, newsletters, white papers, social media posts, emails, videos, and other such things, come under content marketing.
Q43. What is influencer marketing?
Influencer marketing is essentially taking the help of influencers doing work in your niche to spread awareness about your brand.
Q44. What is meant by pay-per-click (PPC)?
PPC stands for pay-per-click, an online advertising system in which advertisers pay for one of their online ads each time a customer clicks on it.
Q45. How does PPC help businesses?
PPC marketing is an efficient and affordable way to promote your products or services or, if you are in an agency, the products or services of your customers to the most valuable audiences.
Q46. What is video marketing?
Video marketing refers to the use of videos by businesses, companies, or individuals to market their products and/or services, expand their audience and increase sales. It comes under digital marketing and is a pretty integral channel that overlaps with content marketing.
Q47. Types of videos used in video marketing strategies?
The different types of videos that are used in video marketing strategies are:
Demonstrative Product Videos
Brand Story Videos
Behind The Scenes (BTS) Videos
Q48. How does YouTube marketing work?
YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. It is done by uploading valuable videos on a company’s YouTube channel or using YouTube ads.
Q49. How effective is mobile marketing?
It is this ability to instantly connect and communicate with users through a variety of mobile marketing channels that make it so powerful and effective.
Q50. Is social listening a part of social media marketing?
Yes, it comes under social media marketing. Social listening is the process through which brands or companies can gauge and monitor the different social media platforms.
Social listening in digital marketing helps in tracking mentions and conversations which are centered around the brand. Then analyze them and plan if any action can be taken upon them.
Q51. What is a digital marketing strategy?
Before you act, you should always plan. Having a well-thought out strategy can make all the difference and couple that with digital marketing, you have a digital marketing strategy. The job of a web marketing strategy is to plan marketing tactics in a way that will increase your conversion rates.
Q52. What are the five SEO factors?
The five primary steps that matter the most and upon which SEO rankings depend are:
2. User engagement
3. Technical structure
5. Mobile responsivity
Q53. What is the difference between SEO & SEM?
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or Search Marketing as it is widely known. Both processes aim to increase visibility in search engines.
Q54. What is meant by the Google algorithm?
Google search algorithm is a complex system that allows Google to find, rank and return the most relevant pages for a certain search query.
To be precise, the whole ranking system consists of multiple algorithms that consider various factors such as quality, relevance or usability of the page.
Q55. What is Email Automation?
Email automation is a way to send emails to your subscribers as a sequence, with specific time intervals in between them. Automation enables you to schedule your emails and send them to relevant users at scale, which is essential for effective email marketing.
Q56. Mention some tools used for SEO.
Some easy-to-use SEO tools to help you improve your website rankings are:
3. Pro Rank Tracker
4. Moz Pro
5. Crazy Egg
Q57. What are keywords?
All the words or phrases that help Google in identifying what exactly is the content you are searching for, are called keywords.
Q58. How is keyword research done?
Keyword research helps you in gathering the words or phrases that are being input in the google search bar by your audience when they look for products or services such as yours.
It helps in putting together vital information – where you rank when it comes to keywords, which keywords are ranking higher and what exactly is it that the audience is searching for.
Q59. What is Google AdWords?
AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites.
Q60. What is the Google search console?
With the help of Google Search Console or GSC, users can easily monitor, manage as well as analyze their websites. The console, through its online portal, lets webmasters use valuable statistics to determine how their content is being perceived by the people.
Job-Related Questions After Doing a Digital Marketing Course
Q61. What does a digital marketer do?
Digital marketers work towards driving brand awareness, generating traffic for the company’s website, and lead generation through various digital channels.
They take up several roles and make use of various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers.
Q62. What is the scope of digital marketing?
No matter the company type, be it Business-to-business (B2B), Business-to-consumer (B2C), or others, all of them are now taking the help of digital marketing campaigns to further their business.
It is because of the numerous channels that it encompasses, where each comes with its intricacies, that the scope of digital marketing is endless. There is something for everybody in this field and all you have to do is saddle up and work towards what you want.
Q63. What is the demand for digital marketers?
With an ever-increasing scope of digital marketing, the demand for digital marketing professionals is also increasing rapidly. Each business in our times requires digital marketing and hence, each year, the search for quality digital marketers is only going up.
Q64. How much can a digital marketing fresher make?
A digital marketing fresher can make anywhere between 15k – 25k in their initial days. This low number is due to a lack of knowledge and experience.
However, once you gain enough skills and working experience, you will be able to climb up the ladder and earn higher salaries in no time.
Q65. What are the advantages as well as disadvantages of a career in digital marketing?
Lucrative and rewarding career
Lack of structure in roles
Can be time-consuming
No particular degree required
Initial salary can be less
Q66. What qualification is needed to pursue digital marketing?
Since it is a broad field, the qualifications can vary for different positions. But usually, a bachelor’s degree in marketing, analytics, or related fields can be a good means to enter the digital marketing industry.
However, this doesn’t mean you need to be from a marketing background to do digital marketing. You can easily switch to digital marketing from any other profession with the help of some certifications, online courses, and on-job skill training.
Q67. What does a digital marketing manager do?
A digital marketing manager is responsible for carrying out marketing campaigns, working on analytics reports, building & maintaining an online presence, and so on. They oversee the day-to-day work.
Q68. How much does a digital marketing manager earn?
The salary range of a digital marketing manager is Rs 4,00,000 – Rs 18,00,000. You’ll be earning money based on your experience, the skills you have, your knowledge, and a number of other factors.
Q69. Difference between a digital marketing specialist and a digital marketing executive?
An executive does the work at entry-level, while a specialist possesses a wide range of experiences in the field. They know how to do work as a strategist and get it done properly. Like any other field, the same parameters apply in the field of Digital Marketing too.
Q70. What does an SEO specialist do?
Since it is one of the most effective channels of digital marketing, this job profile is highly in-demand and the ideal candidate should have experience handling on-page and off-page SEO and a good knowledge of SEO tools such as SEMrush, Google Search Console, etc.
Q71. Which tools need to be used when working as an SEO specialist?
Some of these tools are Google Webmaster Tools, SEMrush, HubSpot’s Website Grader, Google Keyword Planner, SEMrush, Google Trends, Google Adwords, etc.
Q72. How much does an SEO specialist earn?
SEO Specialist’s aalary ranges from Rs 2,20,000 to Rs 15,00,000 (in exceptional cases).
Q73. How is digital marketing categorized?
The two main categories of Digital Marketing:
1. Inbound – utilizing multiple platforms to make customers aware of the company’s doing.
2. Outbound – reaching out to potential clients.
Q74. Why online marketing instead of offline?
There are a few reasons behind this:
Online marketing platforms have made it easier to reach out to a larger audience.
Higher capacity to reach out to a larger audience, the relevant audience at a reasonable cost.
Digital marketing is used by small and medium-sized businesses as well, so there are ample job opportunities.
Q75. Who is a social media manager?
The ideal candidate for this profile has great people skills which reflect in their work and can carry out successful social media campaigns. They are required to have a sound knowledge of the different platforms and also monitor and optimize the campaigns.
Q76. What is the pay like for a social media marketing manager?
A social media marketing manager can get paid anywhere between Rs 1,50,000 – Rs 10,00,000, depending upon skills, experience, and so on.
Q77. What skills must a social media manager have?
Skills that a social media marketing manager must have:
3. Good communication skills
4. Strategic planner
Q78. Difference between digital marketing and branding?
While digital marketing is used for communicating a specific, desired message to a target audience, branding advertises or projects the overall brand (what the company stands for, etc) to attract a wider audience.
Q79. Who is a search engine marketer?
A search engine marketer works on developing and implementing paid search campaigns, ensuring maximum ROI on paid campaigns, and conducting in-depth competitor and website analysis.
Q80. How much does a search engine marketer make?
Search engine marketers can make anywhere between Rs 3,00,000 to Rs 7,50,000 in a year. Their salary is based on a number of different factors.
Q81. What are the skills that a digital marketer must have?
Some of the primary skills that a digital marketer must have are:
Copywriting and Editing
AI and Machine Learning
Q82. What are the soft skills that every digital marketer must possess?
The soft skills that every digital marketer must have are communication, creativity, critical thinking, and a learning attitude.
Q83. What does a content marketing manager do?
This profile seeks candidates who are creatively inclined and churn out quality blogs, videos, podcasts, or basically any content that can help the company in reaching its target audience.
They’re responsible for increasing brand awareness and improving customer experience.
Q84. Tools a content marketing manager should have a good grasp over?
A content manager must have a good knowledge of tools such as Grammarly, ClearVoice, Buzzsumo, HubSpot, Copyscape, Thesaurus, and so on.
Q85. What is the salary of a content marketing manager?
A content manager can make anywhere between Rs 2,00,000 – Rs 20,00,000, based on their skills, experience, and other such criteria.
Q86. Describe the job profile of pay per click analyst.
This is a highly in-demand job profile since the candidate is expected to get profits that are equal to the money invested or more than that.
They first expand the business using organic traffic and then eventually take the help of paid advertising as well to widen their reach.
Pay Per Click Analyst Salary Range: Rs 2,50,000 – Rs 6,00,000
Q87. Who is a web analyst?
The primary role of a web analyst is to monitor and analyze web data to increase the effectiveness of a company’s online services.
They are responsible for managing web traffic and constantly update the services to support business operations and allow channel tracking.
Q88. What is the importance of a web analyst in an organization?
Even though there are countless tools nowadays using which you can gather data and analyze it, there are many things that can go unnoticed. This is where web analysts come in.
They are professionals whose sole duty is to identify underlying problems that aren’t as easily discernible. Therefore, they are important for any organization because they’ll help them better the experience of their customers.
Q89. What tools should a web analyst know?
Some tools that a web analyst must know are Google Analytics, Adobe Sitecatalyst, Clicky, Optimizely, Crazy Egg, and Moz.
Q90. Who is an email marketer?
An email marketer is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications.
Q91. How to become an email marketing specialist?
The ideal bachelor’s degree program for email marketing specialists includes coursework that dives deep into traditional marketing concepts but also gives students a firm footing in digital technology.
Even though having a master’s is not a compulsion, having one is always advantageous.
Q92. Some tips to get a job in digital marketing?
You can follow the steps given below to land a job in digital marketing:
Work on your skills
Start a blog
Get an internship
Based on your preferred specialization, get relevant certifications
Network with marketing professionals
Q93. Which digital marketing blogs should every aspiring digital marketer follow?
The blogs every digital marketer, be it an aspiring one or a working professional, should follow are:
Neil Patel blog
Convince & Convert
Q94. How much does experience play a role when looking for a digital marketing job?
Just like any other industry out there, experience matters in the digital marketing industry as well. Your salary in digital marketing will depend on the number of years you have worked as a professional.
However, a digital marketer who has, over the years, worked in only one specialization, say social media, cannot get a higher paying job in some other profile, say digital marketing manager, based on the years spent working as a social media specialist.
Q95. How do skills affect the salary?
The more the number of skills you have in your repertoire, the better digital marketer you are and the better salary you get. Further, these skills also determine the salary you’ll be getting.
This is one of the most distinctive features of this industry. More than experience, skills and expertise are valued. This is why it is easy to get into this field, provided you know your way around the block.
Q96. Is building your personal brand important for getting a job?
A lot can depend on your reputation and one of these things is your salary. If you have been working in the industry for a while now as a freelancer or full-time, you can leverage that to get a better salary as a digital marketer.
Marketers who have credibility and are respected in the field can get a higher salary if they request it.
Q97. What is the role of results in digital marketing?
This is one of the things that sets it apart from traditional marketing as when it comes to online marketing, everything can be measured.
When a campaign is carried out and it is successful, the ROI and the profit margin will speak for themselves. If monetary value is added to your work in the way of profits, it proves your value to the company and you can get compensated for it.
Q98. What are the top trends in the digital marketing industry?
The top trends in digital marketing in 2021 are AI, AR, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated Email Marketing, Video Marketing, Instagram Reels, Shoppable Content, Influencer Marketing, and Geofencing, among others.
Q99.Which companies are hiring digital marketers currently?
Some major companies that were recently looking for digital marketers are:
Q100. What does the future of digital marketing look like?
In one word – bright. It is full of endless opportunities since the industry is constantly developing owing to the influx of new trends and technologies. Thus, anyone looking to make a career in digital marketing is on the right track.