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Google Ads

Are you ready to take control of your online advertising strategy and maximize your reach through Google Ads? Join our comprehensive Google Ads Workshop to master the art of creating impactful campaigns, driving targeted traffic, and achieving your digital marketing goals.

23 September, 2023

Beginner Level
No previous experience necessary.
3 Hours
Online Training





2pm to 5pm




The Google Ads Workshop is designed to equip you with the skills needed to harness the power of Google's advertising platform. Whether you're a business owner, a marketing professional, or an aspiring digital marketer, this workshop provides an immersive learning experience tailored to enhance your proficiency in Google Ads.


What to Expect:


🔍 Unveiling Google Ads: Dive deep into the functionalities of Google Ads, from campaign creation to ad groups, keywords, ad formats, and beyond.


📊 Effective Campaign Strategies: Learn how to create and optimize campaigns that align with your objectives, whether it's driving traffic, generating leads, or boosting sales.


📈 Keyword Mastery: Understand the dynamics of keyword research and selection to ensure your ads appear to the right audience at the right time.


💡 Ad Copy and Creatives: Craft compelling ad copy and visuals that capture attention, drive clicks, and inspire action.


🖥️ Campaign Optimization: Explore techniques to monitor, analyze, and refine your campaigns to achieve optimal results and a higher return on investment (ROI).


📱 Mobile Advertising: Discover strategies to effectively reach and engage mobile audiences, considering the importance of mobile devices in today's digital landscape.


🧑‍🤝‍🧑 Networking and Collaboration: Connect with fellow marketers, exchange insights, and build connections with individuals who share your passion for digital advertising.


🎓 Certificate of Proficiency: Upon completing the 3-hour workshop, you'll receive a Certificate of Proficiency that validates your mastery of Google Ads fundamentals.


Who Should Attend:

  • Marketing professionals looking to enhance their digital advertising skill set and stay updated with Google Ads best practices.
  • Business owners interested in managing their own online advertising campaigns to achieve specific goals.
  • Individuals curious about understanding the nuances of Google Ads and its potential impact on business growth.


No prior Google Ads experience is required. Participants should have a basic understanding of digital marketing concepts.



The Google Ads Workshop spans 3 hours, providing a focused and intensive learning experience that covers essential Google Ads concepts.

Topics Description/Subtopics
Introduction to Google Ads Significance of Google Ads in digital marketing.
Various campaign types and objectives.
Google Ads interface and account setup.
Keyword Research and Targeting Mastering keyword research for effective ad targeting.
Match types, negative keywords, and keyword planner tools.
Aligning keywords with campaign goals.
Creating Compelling Ad Copies Crafting engaging ad headlines and descriptions.
Understanding ad extensions and their impact.
Best practices for persuasive ad copies.
Ad Campaign Structuring Organizing campaigns, ad groups, and keywords.
Location and device targeting strategies.
Bidding techniques and budget allocation.
Display and Video Advertising Google's Display Network and targeting options.
Basics of video advertising on platforms like YouTube.
Creating visually appealing display and video ads.
Tracking and Measurement Setting up conversion tracking.
Interpreting key metrics like click-through rates, conversions, and quality score.
Utilizing Google Analytics for insights.
Ad Optimization and Testing Implementing A/B testing for optimization.
Refining campaigns based on data insights.
Improving Quality Score and ad relevance.
Remarketing and Audience Targeting Exploring remarketing techniques.
Audience targeting options for specific segments.
Creating custom audiences for personalization.
Mobile Advertising and App Campaigns Importance of mobile advertising.
Creating ads for mobile users.
Utilizing app campaign formats.
Campaign Analysis and Reporting Analyzing campaign data for informed decisions.
Generating insightful reports.
Strategies for continuous improvement.
Review and Recap Summarize key concepts and insights learned throughout the workshop.
Q&A session to address participants' queries and deepen understanding.

Why choose us?

Expert Guidance

Gain insights from active industry experts. Our instructors offer practical knowledge, real-world insights, and current trends, ensuring valuable education.

Engaging and Interactive

Experience practical learning. Participate in hands-on exercises, discussions, and case studies mirroring real-world scenarios. Apply your learning immediately in our workshops.

Community & Networking

Join a collaborative community of photography enthusiasts. Share experiences, exchange ideas, and network to expand your journey with like-minded individuals.

Are You ready to enhance your skills?

Sign up for our dynamic course in Hyderabad and unlock your full potential today!

Frequently asked questions

Google Ads is an online advertising platform that allows businesses to display their ads on Google’s search engine and other Google-affiliated platforms. It’s essential for businesses as it helps them reach their target audience effectively and increase online visibility.

Yes, absolutely. This workshop is designed to cater to participants with various skill levels, including beginners who have little to no prior experience with Google Ads.

While having a business or website is beneficial, it’s not mandatory. The skills you’ll acquire in this workshop can be applied to various contexts, including personal projects or freelance work.

Yes, upon successful completion of the workshop, you will receive a certification that validates your participation and the skills you’ve acquired. Additionally, our training equips you with the knowledge needed to pursue Google certification.

Absolutely. Our certification signifies your proficiency in Google Ads, which is a valuable skill sought after by employers in the digital marketing industry. It can significantly enhance your career prospects and open up new opportunities.

No, the workshop is designed to benefit businesses of all sizes and industries. The concepts and techniques taught are applicable across various sectors.

Absolutely. The workshop includes interactive sessions where you can ask questions, seek clarifications, and receive personalized guidance from the instructor.

You’ll need a computer with internet access to attend the online sessions. Familiarity with basic digital marketing concepts will be helpful, but not mandatory.


An incredible blend of art and science courses. The unique approach and dedicated instructors made learning a dynamic experience.
A truly holistic learning environment in the institute. The convergence of art and science expanded my horizons and creativity.
BBA Student
An exceptional institute that seamlessly merges art and science. The hands-on learning and nurturing community are truly special.
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This institute's photography courses are exceptional. I learned not only how to capture moments but also how to tell stories through my lens
Product Designer

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